RankScale AI, Peec AI, Otterly & AthenaHQ Compared

The GEO tooling space has produced a wave of smaller, purpose-built trackers alongside the bigger names — RankScale AI, Peec AI, Otterly.AI and AthenaHQ all compete for teams that want dedicated AI-visibility tracking without a full enterprise sales process. This is an honest, side-by-side look at what each does, how their pricing tends to work, and where a free-to-start alternative might make more sense before you commit.

Why compare these four together?

RankScale AI, Peec AI, Otterly.AI and AthenaHQ occupy a similar space in the market: dedicated, purpose-built AI-visibility tracking, aimed at marketing teams and agencies rather than enterprise buyers requiring a sales call. They're a natural set to compare against each other, and against a free-to-start option, before choosing where to put a subscription budget.

RankScale AI

RankScale AI positions itself as a straightforward AI-visibility tracker for marketing teams, focused on monitoring brand mentions across major AI engines. As with most tools in this space, evaluating exact feature depth and pricing tiers requires checking directly with the vendor, since these details shift over time — the broader positioning, though, sits squarely in the self-serve tracking category rather than enterprise or content-optimisation.

Peec AI pricing and positioning

Peec AI is a self-serve, subscription-based GEO tracker particularly popular with European marketing teams and agencies, offering dashboard-style multi-engine reporting. It's genuinely self-serve — no demo required to get started — which sets it apart from enterprise-only competitors, but it doesn't offer a meaningful free tier for ongoing use, so evaluating it properly typically means starting a paid trial.

Otterly.AI review

Otterly.AI is a lighter-weight, dedicated citation tracker aimed at teams that want a focused tool without a broader suite of features around it. It's a reasonable fit if you want something simple and specifically built around checking whether and how you're cited, rather than a fuller platform with additional reporting or fix tooling layered on top.

AthenaHQ pricing and positioning

AthenaHQ offers AI-visibility tracking and reporting aimed at teams wanting to understand their presence across AI answer engines. Like several tools in this comparison, current pricing tiers and per-seat costs are best confirmed directly with the vendor, since this is a fast-moving space where plans and features shift.

What none of these four currently do

Across RankScale AI, Peec AI, Otterly.AI and AthenaHQ, the common gap is fix tooling — none position themselves as also generating the llms.txt files, schema markup or crawler-access diagnostics that turn a tracking result into a concrete next action. They're built primarily to measure and report, which is genuinely useful, but leaves the 'now what do I actually change' step to you or a separate tool.

A tracker that tells you your score dropped is useful. A tool that also tells you which robots.txt rule or missing schema tag caused it saves you the diagnostic step entirely.

How does Scoutern compare?

Scoutern covers the same core job — tracking mentions, rank, sentiment and cited sources across ChatGPT, Perplexity, Google AI Overviews, Claude and Gemini — with a free Watch plan (one brand, three questions, weekly checks, no card required) rather than a paid-only entry point. It also bundles a real-crawl AI-readability audit and free fix tools (llms.txt generator, schema markup generator, AI bot checker) alongside tracking, which the four tools in this comparison generally don't offer as part of the same product.

For a broader view including Semrush, Ahrefs and the enterprise players like Profound, our full comparison of the best AI SEO tools covers all ten platforms side by side.