By industry
GEO tactics for your industry
The fundamentals of GEO are universal, but the highest-leverage tactic differs by category. Pick your industry for specific, practical guidance.
GEO for SaaS
Buyers increasingly ask AI assistants to shortlist software before ever visiting a vendor site — "best [category] tool for a 10-person team," "[competitor] alternative," "is [product] worth it." SaaS is one of the highest-volume categories for this kind of AI-mediated comparison shopping, which makes GEO a direct pipeline lever, not just brand awareness.
Read tactics →GEO for Ecommerce
Shopping assistants inside ChatGPT, Gemini and Amazon's own AI features are starting to recommend specific products and merchants directly. For ecommerce, GEO overlaps heavily with structured product data — the same feeds that power Google Shopping increasingly feed AI shopping recommendations too.
Read tactics →GEO for Local business
"Best plumber near me," "is [business] open Sundays" — local queries are shifting into AI Overviews and voice-style assistants the same way they shifted into Google's local pack years ago. Local GEO leans heavily on the same data feeds that power classic local SEO.
Read tactics →GEO for Law firms
People increasingly ask AI assistants general legal questions and for recommendations ("do I need a lawyer for X," "best immigration attorney in [city]") before searching directly. Accuracy and clear practice-area definition matter more here than almost any other category, since AI assistants are often cautious about naming professional service providers without clear signals.
Read tactics →GEO for Healthcare
Health-related questions are among the most common prompts to AI assistants, and answer engines are notably conservative about which sources they cite for medical information, favoring recognized institutional and clinical authority. GEO for healthcare organizations is largely about establishing and signaling that authority clearly.
Read tactics →GEO for B2B services
Agencies, consultancies and professional service firms compete for AI-mediated vendor shortlisting the same way SaaS does, but with less structured product data to lean on — case studies, expertise signals and clear service definitions carry more of the weight.
Read tactics →GEO for Marketing & digital agencies
Agencies sit on both sides of GEO: they need their own visibility as a service provider, and increasingly they're asked to run GEO programs for clients. Both use the same underlying discipline — this page focuses on an agency's own visibility as a business being evaluated by prospective clients.
Read tactics →See what AI is telling people about you
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